Kerala’s Directorate of Industries and Commerce has successfully wrapped up an extensive survey, the crucial first step in its ambitious ‘Kerala Brand’ project. This in-depth assessment scrutinized 1,124 manufacturing units across the state, meticulously evaluating everything from product quality and production techniques to ethical business practices, sustainability, and safety benchmarks. The valuable insights gleaned from this survey will now form the backbone of a robust certification framework. This framework aims to empower eligible manufacturers to market their goods under the prestigious ‘Kerala Brand’ label, significantly boosting their appeal and competitive edge in both local and global markets.
In a landmark announcement, the initial batch of products chosen for this coveted ‘Kerala Brand’ certification includes popular items such as coffee, tea, honey, ghee, and bottled water, alongside industrial essentials like plywood, footwear, PVC pipes, surgical rubber gloves, and cattle feed. It’s worth noting that coconut oil had the honor of being the very first product certified under this groundbreaking initiative. Industries Minister P. Rajeeve emphasized the project’s pivotal role in Kerala’s industrial strategy. He stated, “Our primary objective is to imbue Kerala’s products with a universally recognized seal of quality and trustworthiness. This endeavor is set to unlock substantial opportunities for our manufacturers across national and international platforms.”
The comprehensive survey was expertly carried out by a dedicated team, spearheaded by the General Managers of various District Industries Centres. They received vital assistance from Industrial Extension Officers, Assistant District Industries Officers, and Business Development Service Providers. The data collection involved direct, on-site visits to the numerous manufacturing units spread throughout Kerala.
P. Vishnu Raj, Director of Industries and Commerce, highlighted that the wealth of data collected will be instrumental in formulating precise guidelines. These guidelines are designed to elevate product standards, thereby guaranteeing enhanced worldwide recognition for the distinctive offerings from Kerala.