In a significant stride towards ensuring universal financial access, India’s Ministry of Finance has successfully facilitated the opening of over 6.1 million new bank accounts within a mere two-and-a-half months. This remarkable achievement is part of their ambitious three-month Financial Inclusion Saturation Campaign, which also saw more than 26 million new enrollments into the nation’s key insurance programs, the Ministry announced on Tuesday, September 16, 2025.
Kicking off on July 1, 2025, this extensive campaign was spearheaded by the Department of Financial Services. Its core mission is to bring every single individual in the country under the umbrella of crucial financial inclusion initiatives, ensuring no one is left behind.
The Ministry elaborated in a recent statement that “the campaign’s primary objective is to broaden the scope of our flagship schemes across the nation.” These include vital programs such as the Pradhan Mantri Jan Dhan Yojana (PMJDY) for basic banking, the Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and Pradhan Mantri Suraksha Bima Yojana (PMSBY) for life and accident insurance, and the Atal Pension Yojana (APY) for retirement security. The goal is to make these accessible to every eligible citizen.
To achieve this widespread reach, dedicated camps are being tirelessly organized across all 270,000 gram panchayats (village councils) and urban local bodies throughout India. As of now, an impressive 230,000 such camps have already been successfully conducted, with just 15 days remaining in the campaign’s scheduled three-month duration, highlighting the intense pace of this nationwide effort.