In an exciting collaboration, the popular ride-sharing service Rapido is partnering with the Telangana government to launch ‘Rapido Heritage Captains,’ an innovative program designed to boost cultural tourism. Through this initiative, specially selected Rapido drivers will undergo comprehensive training to become expert guides, sharing their knowledge of Telangana’s rich heritage, fascinating history, and vibrant culture with passengers.
This unique training program, meticulously developed in conjunction with the state’s Tourism department, will equip drivers with in-depth insights into Telangana’s most significant heritage sites, iconic cultural landmarks, and captivating historical tales. With sessions led by seasoned experts and exclusive access to various heritage institutions, these ‘Heritage Captains’ will be fully prepared to offer riders accurate, authentic, and truly memorable cultural narratives, as confirmed in an official statement.
Jayesh Ranjan, the Tourism Secretary, emphasized the forward-thinking nature of this venture: ‘We’re embarking on an innovative journey to make Telangana’s incredible heritage more accessible and enjoyable for everyone – from tourists to locals. By integrating micro-mobility solutions and cutting-edge technology, and by training our Rapido captains as cultural ambassadors, we’re not just enhancing the tourism experience; we’re also fostering new avenues for skill development and improving livelihoods.’
The initial rollout of this exciting program will take place in Hyderabad, with ambitious plans for future expansion into other historically significant cities across Telangana. To ensure passengers can easily identify and book rides with these specialized guides, Rapido will proudly display a distinctive ‘Heritage Captain’ badge on its application. Furthermore, the platform will leverage smart geo-location features and timely notifications to recommend captivating heritage routes and cultural attractions, promising an even richer and more immersive travel experience for all.