The YSR Congress Party (YSRCP) launched a scathing attack on Sunday, October 5, 2025, against the National Democratic Alliance (NDA) government in Andhra Pradesh, spearheaded by Chief Minister Nara Chandrababu Naidu. The party explicitly accused the ruling regime of actively promoting the production and sale of illicit liquor and pointed fingers at leaders from the Telugu Desam Party (TDP) for their suspected involvement in a sophisticated liquor syndicate.
In a direct challenge to the “J Brands” narrative employed by the TDP during the previous year’s general elections, Rachamallu Sivaprasad Reddy, former MLA of Proddatur and YSRCP State spokesperson, introduced the term “N brands.” He alleged that cheap, inferior, and counterfeit liquor is being manufactured right within the state by individuals closely aligned with the ruling party.
During a press conference held in Proddatur, Reddy highlighted a recent discovery as merely the “tip of the iceberg.” This refers to a substantial quantity of fake liquor uncovered at a roadside eatery in Molakalacheruvu, Annamayya district.
Reddy elaborated on the scale of the operation, stating, “The sheer volume of bottles seized, coupled with the sophisticated machinery found, suggests a daily production capacity exceeding ₹2 crore in spurious liquor. This translates to an astounding ₹100 crore per month and a staggering ₹1,500 crore over the last sixteen months. The state government has a moral obligation to provide a transparent explanation to the public regarding the true ownership of this manufacturing setup, the origins of its raw materials, and the network of liquor outlets receiving these illegal supplies.”
Furthermore, Mr. Sivaprasad Reddy contended that migrant workers are being unfairly scapegoated in this scandal, diverting attention from the actual “masterminds” — senior TDP leaders who are orchestrating the entire operation.
He also criticized the excise department, claiming it has effectively capitulated to the ruling party’s influence. As evidence, he cited the department’s failure to conduct a single inspection across the state’s 3,500 licensed liquor outlets since the change of government, indicating a clear lack of oversight and enforcement.