Exciting news for movie enthusiasts and LEGO fans! The spectacular LEGO Willy Wonka & the Chocolate Factory set is now available for early access to LEGO Insiders. If you’re not an Insider, you can sign up for free and be among the first to purchase this enchanting set. It’s a grand, colorful creation that brings to life the most iconic scene from the beloved film.
LEGO Ideas Willy Wonka and the Chocolate Factory
There’s an added incentive to grab your Wonka set soon: if you purchase it before Wednesday, September 17, you’ll also receive the incredible LEGO SEGA Genesis Controller set absolutely free! This special offer is a Gift With Purchase and cannot be bought separately.
Another compelling reason to act fast is the potential for this set to quickly sell out. For example, the LEGO Captain Jack Sparrow’s Pirate Ship set, which recently launched for early access, is already facing backorders for next month. Highly sought-after LEGO sets like these often become harder to find once the Insider early access period ends.
Now, let’s talk more about the Wonka set itself. This marvelous 2,025-piece collection allows you to construct the unforgettable main room of the Chocolate Factory. It features a charming bridge spanning a chocolate river, the iconic Wonkatania boat, a delightful chocolate waterfall that truly moves with the turn of a dial, Wonka’s detailed office, whimsical candy flowers, and so much more to discover.
The set also boasts nine meticulously designed minifigures, including the eccentric Willy Wonka, the hopeful Charlie Bucket, the endearing Grandpa Joe, and the memorable Augustus Gloop, Mike Teavee, Veruca Salt, and Violet Beauregarde, plus two cheerful Oompa Loompa figures. Priced at $219.99, it’s a reasonable investment for a licensed set, breaking down to approximately $0.11 per piece, which aligns well with the cost of most other LEGO creations.
Regarding the free Genesis Controller Gift With Purchase, it’s a fantastic build in its own right. This set is a nearly 1:1 scale replica of the classic, original three-button SEGA controller. It even includes a charming little Sonic the Hedgehog scene from Green Hill Zone tucked inside as a delightful easter egg! You have the option to build it so this scene is proudly displayed on the back of the controller’s stand.
It’s important to note that this Genesis controller bonus isn’t exclusively tied to the Wonka set; it’s a free gift with any purchase of $129.99 or more from the LEGO Store.
Explore More New LEGO Sets
September has been an exceptional month for LEGO enthusiasts, with a wave of exciting new releases hitting the shelves. Among them are impressive builds like the LEGO Batman Arkham Asylum, a delightful array of new 2025 LEGO advent calendars, and a stunning collector’s edition of Hogsmeade Village from the Harry Potter series. And don’t forget the popular Pirates of the Caribbean set! Browse through the catalog above to discover even more fresh additions to the LEGO universe.