Good news for your household budget! Starting Monday, September 22, 2025, everyday necessities and various food items are set to become more affordable across the board. This welcome change comes as prominent Fast-Moving Consumer Goods (FMCG) companies actively reduce their prices, ensuring that the benefits from the recent GST 2.0 tax reductions are directly passed on to consumers.
This strategic move is anticipated to stimulate a considerable increase in consumption and a surge in sales, perfectly timed for the upcoming festive season, which traditionally commences with the Navratra celebrations.
FMCG companies have moved swiftly and seamlessly to implement the GST 2.0 benefits, introducing immediate price reductions without any market disruptions. In addition to these tax-driven savings, many are offering special discounts and promotional schemes for the festivals. This proactive approach aims to usher in a new era of growth after several challenging quarters marked by persistent food inflation and a slower pace of urban consumption.
Companies operating within the FMCG sector have already distributed updated price lists featuring new Maximum Retail Prices (MRPs) for a diverse array of products. This includes staples like soaps, shampoos, baby diapers, toothpastes, razors, and after-shave lotions, with the new pricing effective from Monday, September 22, 2025.
Furthermore, food product manufacturers are also contributing to the savings, having cut prices on popular snacks such as namkeen and bhujia, alongside various sweets, coffee, tea, butter, ghee, ice cream, and chocolates.
These newly priced products, featuring revised MRP tags, have been efficiently dispatched to the inventories of distributors, the warehouses of e-commerce platforms, and the shelves of traditional kirana stores. Moreover, existing stock in the market has been harmonized with the new Goods & Services Tax (GST) structure through special trade discounts and quantity-based purchase (QPS) schemes.
A host of leading FMCG firms, including Dabur, ITC, Procter & Gamble, Emami, Nestle, RCPL, Amul, and Hindustan Unilever (HUL), have released their updated price lists. These changes have been communicated to their respective distributors and consumers via company websites or through advertisements in local newspapers.
For example, the homegrown brand Dabur has reduced the price of its Real Juice (1 Ltr pack) from ₹130 to ₹122, and Chyawanprakash (900 gm) from ₹475 to ₹440. Their Dabur Red and Meswak brand toothpastes (200 gm) now cost ₹135, down from ₹153. Even digestive pills like Hajmola (120 tab) have seen a price drop, now at ₹65 from ₹70.
Nestle India has not only increased the size of its instant noodles, Maggi, from 500 gm to 600 gm but also reduced its price from ₹120 to ₹116. Similarly, Nescafé Classic (45gm) is now available for ₹235, a reduction of ₹30, and Nescafé Gold for ₹755, a saving of ₹95.
ITC has also made cuts, bringing down the price of Savlon (100 ml) from ₹400 to ₹374. Their cow ghee (1 liter) is now priced at ₹1,010, reduced from ₹1,080, and Sunfeast Marie Light biscuits (956 gm pack) are ₹150, down from ₹170.
Food and beverages major PepsiCo, through its distributor Varun Beverages, has lowered the prices of Tropica Apple Juice (1 liter) from ₹115 to ₹105, mango juice slice (1.2 liter) from ₹70 to ₹65, and Aquafina water bottles (1 liter) from ₹20 to ₹18. However, prices for aerated beverages remain unchanged due to a continuing 40% duty under GST 2.0.
The new GST 2.0 framework introduces two primary tax slabs: 5% and 18%, a simplification from the previous four slabs (5%, 12%, 18%, and 28%). Most daily essential items have been moved to the lower 5% slab, with the exception of detergents and cosmetics, which remain under the 18% slab.
A broad array of FMCG products, including hair oil, soap, face powders, shampoos, toothbrushes, toothpaste, and all food items, will now fall under the reduced 5% tax slab, a significant drop from their previous 18% rate.
Confectionery giant Ferrero has reduced the price of its popular chocolate spread, Nutella (350 gm pack), by ₹50 to ₹399. Its Ferrero Rocher chocolates (300 gm) have also seen a ₹100 reduction, now priced at ₹879.
Similarly, the dairy and food brand Amul has cut prices across several of its products, including ghee, butter, ice cream, and snacks. Butter (100 gm) is now ₹58, down from ₹62, and ghee (1 liter) is ₹610, reduced from ₹650.
Amul’s paneer (200g) will now be available for ₹95, a drop from ₹99. The price range for its ice cream products will now start from ₹9 to ₹550, compared to the earlier ₹10 to ₹600.
A recent study report released by the industry body FICCI indicates that while GST 2.0 may lead to a short-term revenue loss, this is expected to be offset by a broader boost in consumption, improved tax compliance, and expanded coverage over time.
Reliance Consumer Products Ltd (RCPL), one of the country’s fastest-growing FMCG firms, has reduced the price of its cow ghee (1 liter) by ₹50 to ₹750. Its Glimmer and Get Real Soaps (pack of 5) are now ₹120, down from ₹135.
Leading FMCG major Procter & Gamble has also announced price reductions for products across its popular brands, including Vicks, Head & Shoulders, Pantene, Pampers (diapers), Gillette, Old Spice, and Oral-B, among others.
Specifically, the prices of Vicks Action 500 Advance and Vicks Inhaler have been reduced from ₹69 to ₹64, reflecting the GST rate reduction from 12% to 5%.
Homegrown FMCG company Emami has also decreased prices on key products such as Boroplus Antiseptic Cream, Navratna Ayurvedic Oil and talc, and Zandu balm.
Finally, another major FMCG player, Hindustan Unilever (HUL), has announced price reductions across its consumer product range. This includes Dove shampoo, Horlicks, Kissan Jam, Bru Coffee, and Lux and Lifebuoy Soaps, with all changes effective from September 22.