Coffee lovers, prepare your palates for an exciting journey! Tata Starbucks, the dynamic joint venture between the global cafe giant Starbucks Coffee Company and Tata Consumer Products Limited, has just unveiled a remarkable new collection. They’re making a grand entry into the estate-exclusive single-origin coffee segment, proudly sourcing three exceptional specialty coffees directly from the pristine Nullore, Margolly, and Karadibetta Estates in Karnataka’s picturesque Kodagu district.
This launch is a testament to Tata Starbucks’ commitment to bringing unique, locally-inspired flavors to its customers. Mitali Maheshwari, the insightful head of product and marketing for Tata Starbucks, expressed immense pride in this initiative. She highlighted that these distinct coffees showcase the rich flavors and meticulous craftsmanship of Kodagu, having been harvested specifically for Tata Starbucks for the very first time. Each cup in this new range promises a genuine reflection of its unique terroir – the environmental factors that influence its flavor – as well as the vibrant biodiversity and the unwavering passion of the farmers who cultivate it.
These newly introduced single-origin delights are set to join Starbucks’ esteemed global lineup, which already features premium coffees from renowned regions across Africa, Asia Pacific, and Latin America. This expansion underscores Tata Starbucks’ dedication to offering a diverse and authentic coffee experience, celebrating the unique characteristics of each blend and the heritage behind it.