The Food Safety and Standards Authority of India (FSSAI) has officially mandated that the term ‘ORS’ (Oral Rehydration Solution) can no longer appear on food and beverage product labels or as part of brand names. This comprehensive order applies to all instances where ‘ORS’ is used, whether independently, with prefixes or suffixes, or even as part of a trademarked product name.
According to a statement from FSSAI, the use of ‘ORS’ in any such capacity, particularly for fruit-based, non-carbonated, or ready-to-drink beverages, is considered a violation of the Food Safety and Standards Act, 2006. The regulator emphasizes that such labeling practices can be misleading, potentially providing consumers with false, unclear, or inaccurate information.
Previously, the FSSAI had permitted the use of ‘ORS’ in trademarked names, provided the product label clearly stated, “The product is NOT an ORS formula as recommended by WHO.” However, following a review, the authority has decided to enforce a complete ban, citing the potential for consumer deception.
Companies found to be non-compliant with this directive may face penalties under Sections 52 and 53 of the Food Safety and Standards Act, 2006. Pediatrician Dr. Sivaranjani Santosh, who has been vocal about the mislabeling of ORS products, welcomed the decision, stating that brands can no longer use ‘ORS’ on their labels unless they are manufacturing a WHO-recommended formula. The FSSAI has instructed relevant authorities to ensure immediate and strict compliance with this new regulation.