Mahindra & Mahindra Ltd. (M&M) has just launched its refreshed Bolero lineup, with prices kicking off at a very competitive ₹7.99 lakh (ex-showroom). Car enthusiasts will be excited about the newly introduced top-end B8 variant, available from ₹9.69 lakh (ex-showroom). Not stopping there, the new Bolero Neo begins at ₹8.49 lakh (ex-showroom), and its premium N11 variant is priced from ₹9.99 lakh (ex-showroom).
This marks a significant milestone as it’s the seventh major upgrade for the iconic Bolero, a vehicle that first hit the roads 25 years ago in 2000, quickly becoming a household name.
With an incredible legacy of over 1.6 million customers to date, the Bolero continues to prove its enduring appeal. It’s a vehicle that effortlessly connects with a diverse range of buyers, from the heartlands of rural India to the bustling streets of urban centers, consistently adapting to changing demands, the company highlighted.
Nalinikanth Gollagunta, the Chief Executive Officer of Mahindra & Mahindra Ltd.’s Automotive Division, emphasized the vehicle’s lasting success. “The Bolero isn’t just a vehicle; it’s a testament to enduring quality and versatility, reigning as one of India’s most robust and adaptable SUVs for over two and a half decades,” he stated.
“Building upon this powerful heritage, the latest Bolero range has been meticulously crafted to resonate with the aspirations of a vibrant and rapidly progressing New India. These models perfectly combine rugged durability with modern aesthetics, superior comfort, and advanced features, delivering an exhilarating SUV experience that excels both in the city and across challenging landscapes,” Mr. Gollagunta further explained.