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Your Investment Questions Answered: Realized vs. Unrealized Gains & The Truth About the ‘Pink Tax’

September 22, 2025
in Business
Reading Time: 4 min

Q: I often encounter the terms ‘realized gains’ and ‘unrealized gains’ when reading about mutual funds. Could you clarify what they mean, how they differ, and why this distinction is important for investors?

A: These terms might sound like complex financial jargon, but understanding the difference between realized and unrealized gains is actually quite simple and crucial for any investor. Essentially, it boils down to whether your profits are still potential earnings on paper or actual cash in your bank account.

Imagine you bought mutual fund units at ₹100 each, and now their Net Asset Value (NAV) has increased to ₹120. Great news, right? Your investment has grown! However, since you haven’t sold those units yet, this ₹20 per unit profit is considered ‘notional.’ It exists in theory, visible on your investment app, but it hasn’t landed in your wallet. These are what we call unrealized gains.

The magic happens the moment you decide to sell your mutual fund units. That theoretical profit instantly transforms into a realized gain. Using our example, if you sell your units at ₹120, the additional ₹20 per unit becomes actual cash credited to your account.

To put it simply: realized profits are concrete, locked-in earnings. Unrealized profits, on the other hand, are potential earnings that can fluctuate with market dynamics—they might grow further or even shrink if market conditions change. This means you could potentially lose unrealized profits if you don’t secure them by selling at the right time. Think of unrealized gains as a promise of profit, and realized gains as that promise fulfilled.

Why does this distinction matter so much? Firstly, taxation! Taxes are only applied to realized gains; unrealized gains remain untaxed. Secondly, while unrealized gains look good on paper, they are subject to market volatility and can diminish. Realized gains, however, are tangible. Once the money is in your bank account, you have the flexibility to reinvest, rebalance your portfolio, or simply use it as you wish. The key challenge for investors is to strike the perfect balance: selling too early might mean missing out on further compounding, but waiting too long could leave you with nothing more than paper profits.

Q: The Government of India recently announced GST 2.0 reforms. Will these changes help reduce the ‘Pink Tax’? Most Indians are familiar with GST, but awareness about the Pink Tax seems low. Why is this the case, and is it even legal in India? For instance, in Kerala, which has a higher female population, is the Pink Tax more common? Are women in rural areas aware of this? It often feels like an economic assumption rather than a widely recognized issue.

A: Let’s clear up a common misconception right away: there is no official, government-imposed ‘Pink Tax’ levied by the Indian government. Unlike GST or Income Tax, the Pink Tax isn’t a fee collected by either the Union or State Governments. Therefore, any discussions about GST 2.0 reducing the ‘Pink Tax’ are based on a misunderstanding.

You won’t find a government-backed tax specifically targeting or burdening women anywhere in India, including states like Kerala. The term ‘Pink Tax’ is, in fact, a metaphor used to describe a pervasive pricing trend: women frequently pay more for products specifically marketed to them. Think about items like ‘women’s’ shampoos, deodorants, or even children’s toys colored pink—they often carry a higher price tag than functionally identical products marketed to men or neutrally.

The lack of widespread awareness stems precisely from the fact that the Pink Tax isn’t a ‘real’ tax; there are no official documents or bills explicitly listing it. It’s not an economic assumption, but rather a subtle yet powerful marketing strategy employed by companies to leverage consumer psychology. It’s a silent practice that often goes unnoticed. The good news is that with a bit of savvy and consumer awareness, you can often spot these discrepancies and choose more cost-effective alternatives, effectively sidestepping this extra cost.

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