Xbox President Sarah Bond believes that the concept of exclusive games is now “antiquated.” In a recent interview, she stated that gamers are moving beyond the notion that a game should be tied to a single platform or storefront.
Bond highlighted that the most popular games globally, such as Call of Duty, Minecraft, Fortnite, and Roblox, are universally accessible. She emphasized that this broad availability fosters vibrant gaming communities where players connect. For many, restricting a game to a single store or device feels outdated.
She further explained that players desire the flexibility to game with friends across any platform. Xbox is embracing this philosophy, noting that innovations like cloud gaming, PC, and living room consoles already offer diverse ways to play.
Historically, Microsoft championed exclusive titles. However, the company has since evolved its business approach, increasingly choosing to launch its games on multiple platforms, including those of competitors.
Similarly, Sony has started expanding the reach of its games beyond PlayStation, bringing them to PC, and even to Xbox for titles like Helldivers 2. In contrast, Nintendo maintains a strict exclusivity model for its first-party games, a strategy that continues to yield significant success for the company.
It’s important to note that Microsoft doesn’t employ a uniform release strategy; some of its games launch simultaneously across various platforms, while others remain platform-specific. There are even whispers that Starfield, an upcoming Xbox title, might eventually arrive on PlayStation, with an announcement potentially in 2026.
Additionally, reports suggest that Microsoft is preparing to reveal a remake of Halo: Combat Evolved, which could also be headed to PS5.
Sarah Bond also recently made headlines for describing the next Xbox console as “high-end,” sparking concerns among fans about its potential price point.