Great news for LEGO enthusiasts! Many of the thrilling new sets launched in 2025 are already available with significant discounts. Target has just rolled out an impressive LEGO sale, featuring surprisingly good deals on popular franchises such as Harry Potter, Wicked, and Minecraft. While there’s a wide selection to choose from, the most remarkable savings are on these recently released, highly sought-after sets.
It’s quite uncommon to find such substantial price reductions on brand-new LEGO releases. Typically, discounts appear much later, usually a year or more after a set hits the market, or when LEGO plans to discontinue a product. Seeing these noteworthy price cuts so early is truly exceptional. If you’re looking to pick up some fresh builds before the holiday season begins, these deals are definitely worth exploring before they’re gone. This exciting sale is scheduled to conclude on October 18th.
Discover Amazing LEGO Set Deals at Target
Target’s current promotion offers up to 30% off LEGO sets. It’s important to note that not every item will receive the maximum discount; some sets, like the popular Minecraft Creeper, have a 20% price drop. However, for these newly launched products, any discount at all is a fantastic opportunity. Almost all the featured sets in this sale are experiencing their first-ever price reduction.
The LEGO Wicked Glinda & Elphaba Bookends, now at 30% off, presents a discount I truly didn’t anticipate seeing so soon after its release just last month. This set quickly became a hit, going on backorder at the LEGO Store almost immediately due to overwhelming demand. I had the pleasure of building this set myself recently and absolutely loved the experience. It serves wonderfully as both an engaging LEGO build and a functional pair of bookends.
Another new set I’ve had hands-on experience with is the LEGO Harry Potter Chomping Monster Book of Monsters. My build experience with it back in June showed it to be a superb choice for both children and adults. While it was released alongside several other Harry Potter sets that month, it didn’t quite capture the same attention as the Hogwarts Express Book Nook. Nonetheless, with a 20% discount, it becomes an incredibly attractive and affordable option, now comfortably under the $50 mark.
In addition to the Harry Potter and Wicked collections, this sale prominently features quite a few Minecraft builds. Among these, the price cuts on The Creeper set and the Advent calendar are particularly significant. The Creeper has been a consistent bestseller among Minecraft sets since its launch in June, and the Advent calendar is currently at its lowest price ever. Both make excellent gift choices for the Minecraft fans in your life this holiday season.
More Ways to Save on New Sets
If the specific new set you’re hoping for isn’t included in this Target sale, there’s another excellent opportunity available directly at the LEGO Store. They are currently running a double points event. While this doesn’t translate to an immediate price cut, you will earn twice the usual LEGO Insider points on your purchase. These points can then be redeemed for discounts on future purchases. Joining the LEGO Insider program is completely free, and this special offer concludes on October 20th.