A new television is a significant investment, often one of the most frequently used electronics in any home. You wouldn’t want to settle for a low-quality screen with poor picture and a short lifespan just to save a few dollars. Instead, the smart approach is to find ways to get a premium TV that meets all your gaming and streaming desires without paying top dollar. Fortunately, with TV sales happening throughout the year, you can almost always find a great deal if you know precisely when and where to look.
Everyone is well aware of the deep discounts offered during Black Friday and Cyber Monday. It’s true that these events often provide the most substantial savings if you manage to grab the top deals. However, there are numerous other opportunities throughout the year to find significant price drops on high-quality 4K TVs or the best gaming TVs.
In the weeks leading up to the Super Bowl each year, which is arguably the biggest TV-watching event, you can frequently find excellent savings. This period also often coincides with manufacturers releasing new models in the spring, making it a great time to find deals on older TVs. Beyond these, there are always more sales events on the horizon. Below, we’ll detail all the best times to purchase a new television.
Best Times to Buy a TV
Black Friday and Cyber Monday
One of the absolute best times to buy a new TV remains Black Friday. What began as a single colossal shopping day after Thanksgiving has evolved into several weeks of deals in November across virtually every product category. TVs consistently see some of the deepest discounts of the entire year, making it a prime opportunity to score a fantastic deal. You’ll find many entry-level TVs at rock-bottom prices, which are perfect for a guest room or a child’s play area. Even higher-end and newer TV models released in the spring often receive significant price cuts, so you’re sure to find a deal that suits your needs.
Historically, Black Friday was an exclusively in-store event, famous for scenes of shoppers camping out at retailers like Best Buy and Walmart to secure limited-stock, low-priced items. While some incredible TV deals are still offered exclusively for in-store purchases, these are often bait to draw customers in, and stock tends to vanish quickly unless you’re an early bird. If you have a specific TV in mind, be prepared to act fast during these 2025 sales.
Cyber Monday is the online shopping equivalent of Black Friday. It’s when you’ll discover the best deals from online retailers. Amazon, in particular, hosts sales similar to its Prime Day events (which now occur in both summer and October), offering a variety of TV deals that are often available for a very limited time and with restricted stock. Other major retailers like Best Buy and Walmart also participate in Cyber Monday, often mirroring their in-store Black Friday promotions online.
Before the Super Bowl
Following the intense holiday shopping period, another major TV-watching event arrives: The Super Bowl. Many retailers tend to have better TV availability around mid-January and early February, as inventory levels rebound after the holiday rush. Consequently, in the weeks leading up to the big game, you’ll encounter great savings on TVs, including many large screens ideal for watching NFL games. Typically, older models will be discounted first with steeper price drops, but you can still find excellent deals on newer televisions.
Early January also marks the Consumer Electronics Show (CES), where many TV manufacturers unveil their latest models. This means stores will be keen to clear out their existing stock of older models to make room for the new televisions set to arrive in the spring.
Springtime
If you have your heart set on a specific brand of television—be it Samsung, LG, Sony, TCL, or another—many manufacturers launch their newest TVs in the springtime, generally from March through Memorial Day weekend. This period is opportune for finding deals on last year’s models, as retailers need to make space for the incoming inventory. Most manufacturers introduce only minor enhancements to their successors, so opting for a previous year’s model can often mean significant savings without missing out on many key features.
Amazon Prime Day
Prime Day, originally an exclusive Amazon Prime sale held in mid-July to celebrate the company’s anniversary, has now become a broader event where other retailers offer similar competitive deals. Stores like Walmart and Best Buy, alongside various others, host their own sales at the same time, often matching prices to compete with the online retail giant.
Amazon Prime Day typically runs for a few days in mid-July and is generally reserved for Prime members. Amazon has also introduced ‘Prime Big Deals Day,’ a shorter Prime Day event that takes place in October. During these events, you’ll frequently discover deep TV discounts comparable to those seen during Black Friday and Cyber Monday. However, many of the most attractive TV deals often apply to older models. Make sure to keep a close eye on retail sites, as new deals are continuously added throughout these two-day sales events. Overall, when comparing the total number of sales across all retailers, Prime Day is still generally not as robust as Black Friday.
Holiday Weekends
For those eager to buy a new TV without a long wait, many retailers offer special sales during extended holiday weekends throughout the year. These include President’s Day, Memorial Day, Fourth of July, and Labor Day. While the discounts during these periods might not be as steep, and the selection of TVs can be more limited, you can still find a decent deal on a new television.
TV Release Cycles Matter
Understanding the TV release cycle is crucial for finding the best discounts, especially if you’re aiming for the latest and greatest models. In January, during the massive Consumer Electronics Show (CES), many manufacturers announce their upcoming TV lineups. As springtime arrives, typically around March, these new models begin to roll out to stores, leading retailers to offer deeper discounts on older inventory. New releases continue into the summer months. If you’re targeting one of the very newest models, prices often won’t drop significantly until the fall. By patiently waiting until Black Friday and Cyber Monday, you’ll generally find the most competitive deals on the latest televisions.
TV Brands With New Products
Most leading TV brands consistently release updated and new models each year. Here’s a breakdown of what to expect from some of the notable names:
Samsung
Samsung has increasingly focused on higher-end TV models, which means there’s a somewhat limited selection when it comes to more budget-friendly options. We haven’t seen drastic changes from last year’s lineup, with many new models offering only minor upgrades over their predecessors. This new generation of Samsung televisions continues to promise enhanced brightness, improvements in mini-LED and Quantum Dot (QD-OLED) backlighting technology, alongside advancements in their already excellent gaming features.
LG
LG’s popular OLED evo TVs are receiving several upgrades in 2025. These include advanced AI features for greater personalization and an enhanced “Brightness Booster Ultimate” technology. For avid gamers, LG’s upcoming G5 TV is set to feature a 4K 165Hz variable refresh rate, specifically designed to reduce lag and eliminate frame stuttering for a smoother gaming experience.
Hisense
Hisense continues to solidify its reputation in the TV market with its impressive 2025 lineup. Many of their higher-end ULED models now boast a 144Hz refresh rate, significantly improving the gaming experience. The standout 136″ MicroLED TV features a stunningly large display that uses mini-LED technology to “eliminate traditional backlight limitations,” offering incredible picture quality.
Vizio
In 2024, Vizio introduced a few modest improvements to its latest TVs, including some new features and better LED panel performance. They also removed their top-tier P-series model from their offerings. Shoppers can still choose from the mid-range M-series and the more budget-conscious V-series. If you’re content with a 1080p resolution and a smaller screen, the D-series remains an affordable option.
TCL
TCL implemented significant changes to its TV lineup back in 2024, introducing the Q- and S-series, with the TCL QM8 serving as their flagship model. At CES 2025, TCL unveiled a new entry-level Mini LED TV, the QM6K. Models are currently available in 65″, 75″, and 85″ sizes, with smaller options expected to hit the market later this year.
Roku
Indeed, last year, Roku – a brand renowned for its streaming devices and integrating its smart technology into many other manufacturers’ TVs – ventured into producing its own line of Roku TVs. This lineup consists of 11 different models, ranging in size from 24 to 75 inches, all primarily designed for an optimal streaming experience. The Roku Plus options come with the Voice Remote Pro, which offers hands-free voice commands and rechargeable batteries, while the Roku Select models include the more conventional Roku Voice Remote.
It’s worth noting that you can access The Roku Channel even without a dedicated Roku streaming device, so a Roku-integrated TV isn’t a prerequisite to enjoy the free streaming service.
Top Budget TVs You Can Buy Now
If you’re looking to purchase a TV right away, we continuously update our list of the best TV deals currently available. Additionally, if you’re not strictly waiting for a sale, we have some excellent budget-friendly recommendations. Below, we’ve highlighted some of our favorite affordable TVs that you can purchase in 2025:
Hisense 65U6N
TCL 55Q750G
Hisense 50U6HF
Danielle Abraham is a freelance writer and unpaid music historian.