The Apple iPhone stands as one of the most influential innovations in technology. Since its debut in 2007, Apple has consistently launched new iPhone models almost every year. While each new iteration brings largely varied features, a faster processor and useful quality-of-life improvements are always guaranteed.
An iPhone is a significant investment, with base models typically starting around $799. For many users, this purchase requires careful planning, and any discount can make a huge difference.
Fortunately, you can save considerably on various iPhone models if you time your purchase just right. Conversely, there are certain periods throughout the year when we strongly advise against buying an iPhone, primarily because a new model is on the horizon, meaning discounts are unlikely. If you’re looking for the prime opportunities to buy an iPhone, explore our comprehensive guide below to strategize your purchase and maximize your savings in 2025.
The Smartest Times to Buy an iPhone
Right After Release
Surprisingly, one of the best times to buy a new iPhone can be immediately following its launch. Many phone carriers and retailers frequently roll out substantial trade-in promotions, making the initial weeks after an iPhone release potentially the cheapest window to acquire the newest model. This is largely driven by aggressive trade-in incentives, allowing you to exchange your current phone for a significant discount on the latest device.
To catch these top trade-in deals, keep a close eye on communications from your existing provider and online advertisements. Major carriers like AT&T and T-Mobile often launch extensive campaigns detailing their latest iPhone offers. Be vigilant in the weeks leading up to and immediately following a new iPhone introduction. While some deals may require you to trade in a newer iPhone, many providers also extend attractive offers without strict stipulations.
Furthermore, the release of new iPhones also triggers price drops on older models. The day new iPhones hit the market, Apple typically enacts permanent price reductions on previous generations. For example, after the recent launch of the new iPhone 17 lineup, you can expect to find excellent savings on the iPhone 16 and iPhone 16 Pro models. Since Apple often reduces the inventory of these older units, you can frequently find fantastic deals at various retailers during this period.
Black Friday and Cyber Monday
Just like with almost all consumer electronics, Black Friday and Cyber Monday are prime events for purchasing a new iPhone. These major sales weekends occur only a few weeks after the typical iPhone release cycle, meaning many discounts are still active. You can anticipate finding the same great deals, and perhaps even new ones, from both retailers and phone providers.
The extended Black Friday and Cyber Monday shopping period also presents one of the best chances to find discounted iPhones online. Whether you’re looking for the newest models or refurbished options, you’ll almost always find them on sale. Waiting for these sales events can lead to substantial savings.
Holiday Weekends
Historically, Apple has offered noteworthy discounts on iPhones during holidays such as Mother’s Day and Father’s Day. As these holidays approach, it’s a good idea to monitor promotions closely. Retail giants like Best Buy, Amazon, and Walmart are likely to advertise deals through social media and email newsletters in the preceding weeks. You can usually find upcoming sale details directly on each retailer’s website.
Beyond these, other holiday weekends throughout the year can also be good opportunities. Columbus Day, for instance, falls within the period just after a typical iPhone launch, often allowing you to secure great discounts from phone providers. Similarly, early-year holidays like President’s Day can be favorable times, as new iPhone models are still several months away.
However, it’s important to note that not all holidays are equally beneficial for iPhone deals. Summer holiday weekends, for example, are generally the least opportune times to buy an iPhone. You shouldn’t expect significant deals during Memorial Day or Independence Day sales. Amazon’s Prime Day in July, however, often proves to be a notable exception to this summer trend.