As the holiday season approaches and festive tunes fill the air, PlayStation is launching an exciting new advertising campaign designed to remind everyone why the PS5 is *the* console for unforgettable gaming experiences. This year’s theme, ‘It Happens on PS5,’ perfectly captures the essence of gaming, and Sony has released three new commercials that showcase scenarios every gamer can relate to.
One ad features a classic gaming blunder: an ambitious, yet hilariously failed, attempt to make an 18-wheeler truck perform a ‘Superman’ jump over a skyscraper. It’s a moment many of us have experienced!
Another ad, aptly titled ‘The Unexpected Catch,’ delves into some truly bizarre, fish-themed body horror that feels like it’s ripped straight from a David Cronenberg film:
And for a touch of grounded reality, ‘Everyday Problems in Everyday Vehicles’ humorously demonstrates that even in a futuristic world filled with interstellar spacecraft, nothing quite matches the dependable, rugged charm of a good old truck:
Interestingly, competitor Xbox has also launched its holiday marketing efforts, focusing on the popular ‘ex-boxer meme’ this year.
This November marks a significant milestone: the fifth anniversary of the PlayStation 5, which first hit shelves on November 12, 2020. Since its debut, the PS5 has achieved impressive success, with 80.3 million units sold globally as of August 7, 2025. This puts it on par with its predecessor, the PS4, at a similar point in its lifecycle. A major contributor to the PS5’s strong performance has been the PlayStation Network, where Sony has seen substantial growth in its user base.
As the PS5 celebrates this key anniversary, discussions are already turning towards the future of the PlayStation brand. Rumors are circulating about a modular design for the anticipated PS6, potentially featuring an optional disc drive, and a continued focus on traditional game delivery rather than a full pivot to cloud gaming. Sony recently offered a glimpse of the innovative technologies being developed in partnership with AMD, hinting at what will power its next generation of gaming hardware.