Pawan Kalyan’s highly anticipated film, ‘They Call Him OG’, directed by Sujeeth, has made a massive impact at the box office. In just three days since its release, the movie has shattered records, surpassing the ₹200 crore mark worldwide. This impressive feat not only marks Pawan Kalyan’s first film to achieve such a collection but also establishes it as a significant commercial success.
Impressive Box Office Performance:
According to Sacnilk, ‘OG’ garnered an impressive net collection of ₹121.70 crore in India by Saturday. Coupled with an overseas collection of ₹55 crore, the film’s total worldwide earnings reached a staggering ₹200.85 crore by the end of its third day.
This performance has placed ‘OG’ ahead of other notable films, including Ram Charan’s ‘Game Changer’ (₹186.25 crore lifetime) and Salman Khan’s ‘Sikandar’ (₹184.6 crore). The film now stands as the second highest-grossing Telugu film, trailing only Venkatesh’s ‘Sankranthiki Vasthunam’, which earned ₹255.2 crore globally.
Strategic Ticket Pricing and Release Advantage:
The film benefited from a strategic pricing model, with premiere tickets priced at ₹1000 in Andhra Pradesh and ₹800 in Telangana. Permissions to increase ticket prices by ₹100 for the first ten days of release further bolstered its opening numbers. Similarly, hiked ticket prices in international markets contributed to the strong initial performance.
Furthermore, ‘OG’ is enjoying a clear run at the box office during the Dasara season, with minimal competition, save for ‘Mirai,’ which was released earlier in September.
About ‘They Call Him OG’:
Directed by Sujeeth, ‘They Call Him OG’ features Pawan Kalyan in the lead role as Ojas Gambheera. The film also stars Emraan Hashmi in his Telugu debut as the antagonist, Omi Bhau, alongside Priyanka Mohan, Sriya Reddy, Arjun Das, and Subhalekha Sudhakar.