OpenAI is rolling out a monetization layer for its Sora app on iOS, signifying the end of entirely free usage. A company executive recently confirmed that once users deplete their daily quota of video generations, they will have the option to purchase additional ones. This move is presented as essential for the platform’s financial viability and continued growth. Furthermore, OpenAI intends to reduce the current daily generation limits for all subscribers.
Sora Video Generation Will Now Come at a Cost
Bill Peebles, the Head of Sora at OpenAI, announced on X (formerly Twitter) that the ability to buy extra generations is now live on Sora. Users can acquire 10 additional video generations for $4 (approximately Rs. 350). There are no restrictions on how many such add-ons a user can purchase, allowing for unlimited video creation if desired.
However, for users who prefer not to spend money on AI-generated content, rate limits will remain in effect. Free tier users, along with ChatGPT Plus and Teams subscribers, are restricted to 30 free video generations per day. Pro users have a higher allowance of up to 100 videos daily. Any generations beyond these specified limits will necessitate the purchase of the $4 add-on.
Peebles clarified that providing free Sora video generations is becoming unsustainable for the company. By introducing a paid tier for power users, OpenAI aims to ensure the platform’s growth and allow heavy users to bypass previous rate limit restrictions.
Peebles also indicated that future updates will likely see a reduction in current rate limits, leading to even fewer free AI videos available to users. In addition to this, OpenAI is exploring another monetization approach that involves companies holding copyrights to characters.
Sora’s Cameo feature currently enables users to re-imagine existing videos, including those of fictional characters, using text prompts. Sora is preparing to pilot a new system where users wishing to ‘Cameo’ a copyrighted character or another individual’s video will be required to pay an extra fee. Peebles suggested this system prioritizes early adopters of the platform, implying a revenue-sharing model with original creators and rights holders.
Ultimately, it appears the era of completely free AI-generated videos is gradually concluding, one $4 transaction at a time.