Since its release four months ago, the Nintendo Switch 2 has consistently exceeded all expectations, setting new sales records and significantly boosting overall industry figures, even as other hardware manufacturers face challenges. Nintendo is confident this incredible momentum will continue, prompting them to ramp up console production.
According to anonymous sources, Nintendo has instructed its suppliers to manufacture 25 million Switch 2 units by March of next year. The console has experienced remarkable success in its initial months, and Nintendo is clearly anticipating sustained strong demand, especially with the upcoming release of Pokémon Legends Z-A and leading into the crucial holiday sales period.
A video discussing ‘Every Switch 2 Launch Game’ is available to complement this article.
This significant production increase indicates that Nintendo is poised to comfortably exceed analysts’ initial projections of 17.6 million consoles sold in its first fiscal year. This analyst figure was already higher than Nintendo’s own cautious estimate of 15 million units provided to investors. With the new production targets, Nintendo might even sell up to 20 million units within this fiscal year.
In the US, Nintendo’s primary market, recent sales data reveals that the Switch 2’s sales during its first three months are a staggering 77% higher than those of the original Switch in the same timeframe. Nintendo adopted an aggressive launch strategy for the Switch 2, meticulously building up inventory before release to circumvent the widespread supply shortages that plagued the launches of Microsoft and Sony’s recent major consoles. This proactive approach has proven highly successful for Nintendo. Despite the accelerated production schedule, the Switch 2 has still been challenging to find in some markets, a testament to its immense popularity.
An accompanying image gallery showcases ‘Every Nintendo Switch 2 Exclusive (So Far),’ providing visual details on the console’s current exclusive game lineup.
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