September 28 marked a momentous occasion for fans of the mobile game Puella Magi Madoka Magica: Magia Exedra. The popular magical girl battler is currently in full swing with its half-anniversary festivities, bringing players a cascade of thrilling events, campaigns, and major announcements. Topping the list is the revelation of an entirely new, fully-voiced story arc set to debut in late October.
Titled “Magia Record: Puella Magi Madoka Magica Side Story Crescent Memoria,” this highly anticipated narrative will take players on a journey set *before* the events of the original Magia Record mobile game. The upcoming prequel arc will introduce two captivating original magical girls, bringing fresh faces and stories to the beloved franchise.
These two enchanting new characters, who will be fully voiced in Japanese, include:
* **Sumire Yoake**, brought to life by the talented voice actress Miku Ito, known for her role as Miku Nakano in *The Quintessential Quintuplets*.
* **Fuka Higure**, voiced by Moe Toyota, who fans will recognize as Sapphire Kawashima from *Sound! Euphonium*.
Adding another layer of immersion, this new arc will also feature its very own theme song, “Shun no Tsukae Yume no Aza,” performed by Ito and Toyota themselves, embodying their characters Sumire and Fuka. Sho Watanabe penned the lyrics and composed the melody, with Takuya Watanabe providing the arrangement.
Beyond the “Crescent Memoria” story, the half-anniversary celebration is packed with other fantastic treats for players:
* A new limited-time Kioku: Homura Akemi – Dark Art Dominion.
* The Puella Magi Madoka Magica: Wraith Arc, adapted from *Manga Time Kirara Magica*, has been added to the main quests.
* Generous giveaways and bonuses, including free Fate Weaves, Magica Stones, Magia keys, and much more.
* A special Magia Day 2025 celebration portrait.
* Engaging Half-Anniversary missions to complete.
* The adorable character Bebe makes an appearance in the new camera feature.
* Early October will also see the launch of a new “Dollhouse” feature, allowing players to personalize their home screen further with their favorite magical girl, background, and music.
Puella Magi Madoka Magica: Magia Exedra is available on iOS, Android, and Steam, offering a unique experience that weaves together the many spinoffs and timelines of the expansive franchise into one interactive story. If these magical adventures leave you yearning for more dark magical girl action, you can dive into both *Puella Magi Madoka Magica* and *Magia Record: Puella Magi Madoka Magica Side Story* right now!