The highly anticipated Asus ROG Xbox Ally gaming handheld is just weeks away from its official launch, and with devices already shipping globally, new details are rapidly emerging. The latest revelation offers a significant clue regarding the Asus ROG Xbox Ally’s price and its pre-order availability, hinting at an incredibly affordable price point of around $549 – much lower than earlier predictions.
It’s important to clarify that this leaked price pertains to the standard Asus ROG Xbox Ally, not the higher-performance Xbox Ally X. The Ally X, which is expected to vie for a top spot among gaming handhelds, was previously rumored to cost closer to $1,000. Even so, this more budget-friendly Xbox Ally variant appears to be a highly capable device, and this pricing rumor makes it an extremely attractive option for many gamers.
This exciting information surfaced thanks to an employee at a British retailer named Argos, who captured photos of what seem to be upcoming in-store promotional materials. These posters showcased various tech products, including Asus and Lenovo laptops, Samsung phones, and, notably, the Asus ROG Xbox Ally. The image prominently displays its price at £499.99. A direct currency conversion places this at over $670.
Interestingly, due to differing sales tax structures, UK tech prices often align closely with their US counterparts. For instance, the current ROG Ally X carries an MSRP of £799.99 in the UK and $899.99 in the US. Some items are even more directly comparable, like the Razer Deathadder V4 Pro gaming mouse, which is priced at £169.99 and $169.99. Factoring in VAT removal and direct currency conversion, the leaked UK price of £499.99 suggests a US price point around $560, making a $549 price tag highly plausible – or even as low as $499.
While the pre-order date isn’t visible in the leaked images, the individual responsible for sharing the photos online also stated they had seen indications that pre-orders for the handheld would begin “tomorrow” – which, considering when the leak occurred, would be today. As of now, official pre-orders haven’t gone live, but the day isn’t over yet, so things could still change.
| Xbox Ally X | Xbox Ally | ROG Ally X | Steam Deck OLED | |
| APU | AMD Ryzen Z2 Extreme | AMD Ryzen Z2 A | AMD Van Gogh | |
| CPU architecture | Zen 5 | Zen 2 | Zen 4 | Zen 2 |
| CPU cores/threads | 8/16 | 4/8 | 8/16 | 4/8 |
| GPU architecture | RDNA 3.5 | RDNA 2 | RDNA 3 | RDNA 2 |
| GPU cores | 16 | 8 | 16 | 8 |
| Price | TBD | TBD | $899 | $549 |
When we compare the rumored specifications of the standard Xbox Ally against the more powerful Xbox Ally X, the current ROG Ally X, and the Steam Deck OLED, it’s clear the base Xbox Ally represents a less powerful option, even falling below the ROG Ally X in some areas. Nevertheless, if Microsoft has successfully optimized Windows and its user interface for this handheld, it could emerge as an incredibly appealing and affordable choice, directly challenging the Steam Deck in terms of both price and performance.
Do these rumored price points for the Asus ROG Xbox Ally pique your interest, or do you find its specifications a bit too modest for a new handheld device launching in late 2025? It’s certainly a compelling discussion!