The recent announcement that several MTV music channels in Europe will be ceasing operations has stirred memories and reflections among former MTV India VJs. Celebrities like Malaika Arora, Sophie Choudhary, and Nikhil Chinapa have shared their thoughts on social media, revealing a spectrum of emotions and perspectives regarding the music television giant’s evolving presence.
Malaika Arora and Sophie Choudhary conveyed a sense of sadness and nostalgia, acknowledging the profound impact MTV had on a generation and the broader music culture. Malaika shared on social media, “One cannot deny the impact MTV made across decades.” This sentiment resonates with many who grew up with MTV as a primary source for music discovery and pop culture.
Nikhil Chinapa, another prominent former VJ, offered a more contemporary outlook. He commented, “It’s sad in a nostalgic way but with the adventure of streaming, on-demand tech etc, it was kind of inevitable.” Chinapa also clarified that these European closures are separate from any potential impact on MTV in India.
The news has sparked a wave of reactions online, with fans flooding social media platforms with nostalgic messages and memes, reminiscing about their days spent watching MTV. Paramount Global’s decision, affecting channels such as MTV 80s, MTV Music, Club MTV, MTV 90s, and MTV Live by December 31, 2025, marks a significant shift. While initially impacting the UK and Ireland, similar closures are anticipated in other European nations, Australia, and Brazil.
MTV HD will reportedly continue with its reality show programming, signaling a move away from its music-centric origins. This strategic pivot reflects changing viewer habits, with streaming platforms and social media like YouTube, TikTok, and Spotify now dominating music consumption. The decision is also part of a larger cost-cutting initiative following Paramount Global’s merger with Skydance Media.
Although these specific shutdowns are not affecting India at present, the developments serve as a powerful reminder of MTV’s enduring global influence and the indelible mark it has left on music enthusiasts and the VJs who helped shape its identity.