Mountain Dew is set to launch a brand-new flavor that’s already generating buzz among fans worldwide. Dubbed ‘Dirty Mountain Dew Cream Soda Dew,’ this innovative drink promises to deliver the brand’s characteristic citrus punch with the added delight of a creamy cream soda finish. This marks Mountain Dew’s first foray into what the company calls an “indulgent flavor,” available in both regular and Zero Sugar options.
PepsiCo explains that this new flavor is a direct response to the surging popularity of “dirty sodas” – a beverage trend that involves mixing soft drinks with various syrups, creams, and other flavorings.
The Rise of ‘Dirty Soda’
The ‘dirty soda’ phenomenon, which originated in Utah around 2010 thanks to the drink chain Swig, has now captured the nation’s attention. Its growth has been significantly boosted by platforms like TikTok and appearances on popular reality shows, as noted by CNBC. Today, this customizable drink trend is visible everywhere, from local cafes to major fast-food establishments.
Mark Kirkham, PepsiCo Beverages US CMO, highlighted the innovation behind the new flavor, stating, “Dirty Mountain Dew Cream Soda, with its creamy indulgent taste, is just another example of how we leverage innovation to engage our fans.” He further emphasized Mountain Dew’s commitment to pushing boundaries, suggesting this new flavor elevates the dirty soda concept to a new level.
Availability Details
Mark your calendars! Dirty Mountain Dew Cream Soda Dew will make its debut at the National Association of Convenience Stores (NACS) trade show in Chicago this October. However, for those eager to try it nationwide, the official rollout is slated for early 2026. This strategic launch follows PepsiCo’s successful prior experiments with creamy soda blends, including collaborations with KFC, which confirmed a strong market demand.
A Flavorful Cultural Shift
The widespread appeal of dirty sodas is evident, with other major brands like Pepsi, Dr Pepper, and MUG Root Beer also entering the market with their own interpretations. Beverage industry analysts suggest this trend is playing a role in reversing the years-long decline in soda sales across the United States.
Beyond the beverage aisle, restaurants and coffee shops are embracing the dirty soda trend due to its simplicity and versatility in flavor customization. It’s particularly popular with Gen Z consumers, who are drawn to its visually appealing nature and often lower caffeine content compared to coffee.
Industry experts compare the growth of this beverage category to how Starbucks revolutionized coffee culture. With this decadent new flavor, PepsiCo aims to firmly establish Mountain Dew’s presence not only on store shelves but also within the broader consumer culture.
Frequently Asked Questions
What exactly is Dirty Mountain Dew Cream Soda Dew?
It’s a new Mountain Dew flavor that artfully combines the brand’s signature citrus taste with a creamy cream soda profile.
When can I buy it?
The new flavor will be showcased at the NACS trade show in October 2025, with a nationwide launch expected in early 2026.
Is there a Zero Sugar version?
Yes, PepsiCo is offering the Dirty Mountain Dew Cream Soda Dew in both regular and Zero Sugar options.