Microsoft has finally announced the pricing for its Xbox-branded ROG Ally handhelds, set to launch globally on October 16. The company previously delayed price confirmation, citing “macro-economic” factors behind the hold-up. As anticipated, these upcoming Xbox handhelds are premium devices.
The ROG Xbox Ally X will retail for a thousand dollars in the US, while its sibling, the ROG Xbox Ally, is priced at $600. Both models are now available for pre-order in select markets.
ROG Xbox Ally and ROG Xbox Ally X: Price and Availability
The Xbox parent company unveiled the pricing for its new handhelds at the Tokyo Game Show. The estimated retail price of the ROG Xbox Ally X is set at $999.99 (approximately Rs. 88,650), and the ROG Xbox Ally is $599.99 (approximately Rs. 53,200). Regional pricing details will be confirmed as pre-orders commence in each specific market.
Pre-orders are currently open in numerous countries, including Australia, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Mexico, the Netherlands, New Zealand, Norway, Poland, Portugal, Republic of Korea, Romania, Saudi Arabia, Singapore, Spain, Sweden, Taiwan, Turkey, United Arab Emirates, United Kingdom, United States, and Vietnam. Additionally, eight new markets have been added: Egypt, Greece, Hungary, Indonesia, Slovenia, South Africa, Thailand, and Ukraine.
These handhelds can be pre-ordered through Xbox, Microsoft Store, Asus e-shop, and authorized local retailers. Despite their high price, demand has been exceptionally strong. Microsoft announced that all pre-orders for the $1,000 ROG Xbox Ally X have already sold out worldwide on the Xbox store. Xbox officially confirmed this strong demand via their social media, stating: “The hype is real! ROG Xbox Ally X preorders are sold out on the Xbox Store worldwide.” They also provided alternative options to purchase through Asus’s website or local retailers.
The Xbox-branded ROG Ally handhelds are scheduled to launch in all the aforementioned regions on October 16. They will also become available in other markets where ROG Ally handhelds are currently sold, such as India, Brazil, China, Luxembourg, Malaysia, the Philippines, and Switzerland. Microsoft plans to release further details about launches in additional territories at a later date.
Photo Credit: Microsoft
The Xbox-branded ROG Ally handhelds will launch on October 16.
The ROG Xbox Ally handhelds will come with three months of Xbox Game Pass
ROG Xbox Ally X and Xbox Ally: Key Features
The high-end ROG Xbox Ally X boasts an AMD Ryzen Z2 Extreme chip, coupled with 24GB of RAM and a spacious 1TB of storage. Its counterpart, the Xbox Ally, features a Ryzen Z2 chip, 16GB of RAM, and 512GB of storage.
Both handhelds run Windows 11, which boots directly into a new, optimized Xbox full-screen experience interface. This design prioritizes gaming performance by keeping demanding Windows operations running efficiently in the background, freeing up more memory for games. The devices fully support native PC gaming across popular platforms like Steam, the Epic Game Store, and the Xbox app on Windows.
Gamers can also access their existing Xbox console game libraries on these handhelds through the Xbox Play Anywhere feature and Xbox Cloud Gaming. To sweeten the deal, both handhelds will come bundled with a three-month Xbox Game Pass subscription, offering instant access to a vast collection of games.