Lights, Camera, Admission: How Video Introductions are Reshaping US College Applications

For a long time, college admissions were primarily about grades, test scores, and written essays. But now, a exciting new trend is changing the game: video introductions. These brief, self-recorded clips offer applicants a unique opportunity to reveal their genuine personality, communication prowess, and authentic self in ways that traditional applications simply can’t capture.

As universities move towards a more comprehensive review process, video submissions are proving to be an incredibly effective tool. This shift is especially crucial given the widespread use of AI tools like ChatGPT. With studies indicating that around 30% of students leverage AI to refine their essays, admissions committees are finding it harder to distinguish between a student’s true voice and AI-generated content. Video introductions cut through this complexity, providing a direct, personal window into an applicant’s character, offering insights far beyond what written words can convey.

Brown University was a pioneer in this movement, introducing its “Brown Video Introduction” in 2018. This groundbreaking option allowed prospective students to submit a self-recorded video in place of the conventional alumni interview. The initiative was met with tremendous success: a survey by The Brown Daily Herald revealed that a remarkable 84% of admitted students in the Class of 2027 chose to submit a video introduction. This figure clearly demonstrates the increasing embrace and significance of video as a powerful means of personal expression within the competitive admissions landscape.

Brown’s successful foray into video introductions has paved the way for other prestigious institutions. Duke University, for example, now offers the “Glimpse” platform, inviting applicants to record a brief 60–90 second video to “help us get to know you better.” Similarly, Vanderbilt University has adopted this forward-thinking approach, providing optional video submission avenues through its collaborations with Glimpse and InitialView. These examples highlight a wider university trend to gain more vibrant and personal understanding of their applicants.

The growing importance of video introductions underscores a significant shift towards valuing communication abilities that go far beyond traditional written formats. In today’s digital age, where virtual interactions are commonplace, the capacity to confidently present oneself on camera has become an indispensable skill. Admissions committees are now looking beyond just academic records; they’re keen to see how effectively applicants can express their ideas and connect with others in a dynamic online setting.

Therefore, mastering video introductions isn’t just a strategy for getting into college—it’s essential training for the modern professional world. As virtual meetings, presentations, and online networking continue to dominate, strong on-camera communication skills will serve individuals well throughout their careers.

Creating a compelling video introduction involves more than simply hitting record. It begins with careful planning to ensure your unique personality, accomplishments, and passions shine through. Here’s a comprehensive guide to help you prepare for successful college video admissions:

• Plan Your Script: Develop a clear, concise narrative (ideally 60–90 seconds) that effectively highlights your personality, significant achievements, and genuine passions.
• Choose the Right Setting: Select a clean, quiet, and well-lit background to ensure a professional and distraction-free visual presentation.
• Focus on Audio Quality: Utilize a good microphone or ensure you’re in a quiet environment to guarantee your voice is easily heard and understood.
• Practice Your Delivery: Work on maintaining consistent eye contact with the camera, speaking with confidence, and conveying authentic enthusiasm.
• Dress Appropriately: Opt for neat, comfortable clothing that projects a professional image without being overly formal or distracting.
• Record Multiple Takes: Don’t settle for the first try! Film several versions to allow yourself to choose the most authentic, polished, and impactful submission.
• Keep It Authentic: Most importantly, let your true self shine through. Admissions officers genuinely value honesty, natural energy, and a real connection.