As Halloween 2025 approaches, the vibrant world of K-Pop Demon Hunters is taking center stage in costume aisles nationwide. The hit Netflix animated series, which follows a K-pop girl group battling supernatural forces, has become a top pick for kids this year, much to the delight of Asian families who see it as a significant moment for representation in media.
Jean Wang, a fashion blogger from Boston, shared her emotional experience when her daughter, Nori, chose to dress up as Rumi, the show’s purple-haired heroine. “It’s refreshing and exciting to see a popular costume that looks like us,” Wang told NBC, highlighting the personal impact of seeing her daughter represented in such a beloved character.
Retailers like Spirit Halloween have quickly responded to the high demand, stocking Rumi’s signature purple wig and gold jacket. Many fans are also embracing the DIY approach, with creators like Jean Wang sharing tutorials online, like her viral Instagram video on recreating the look.
A Milestone for Representation
For many parents, K-Pop Demon Hunters represents a leap forward in entertainment representation. Ella Pereyra, an 11-year-old from New Jersey who inspired Spirit Halloween’s Rumi costume, expressed her pride in seeing herself reflected in the character. “I feel lucky to play Rumi because not a lot of people can do that,” she told NBC.
Experts, such as Professor Young A. Jung from George Mason University, believe the show’s global appeal stems from its unique blend of Korean folklore, contemporary culture, and heartfelt storytelling. “It’s a realistic view of Korean life, blended with myth and pop,” Jung noted.
Also read: From KPop Demon Hunters to Phillies Karen: Breakout Halloween costume trends for 2025
A Cultural Moment, Not Just a Trend
Sociologists observe the movie’s positive influence, while also emphasizing the importance of respecting cultural origins, particularly the traditional hanbok worn by the character Jinu. However, for parents like Jessica Castañeda, whose daughter is captivated by the show, the appeal is simple: the infectious music, vibrant colors, and Rumi’s confident spirit make her daughter feel special. “She just wants to wear the costume all day,” Castañeda shared.
FAQs
What is KPop Demon Hunters about?
It’s a Netflix animated movie about a K-pop girl group that secretly fights demons, blending music, action, and Korean mythology.
Why is it so popular this Halloween?
Kids love its fun style, and Asian families appreciate seeing relatable heroes.
Who voices the main characters?
The film stars popular Korean and international voice actors, including Claudia Kim and Karen Fukuhara.