A film titled ‘Norma,’ which dramatizes a scandalous real-life affair between a husband and his mother-in-law, has become a national obsession in Indonesia, dominating conversations and cinema screens. Based on a story that first went viral on TikTok, the movie has resonated deeply with audiences, topping charts not only in Indonesia but also in Malaysia and Singapore.
This cinematic success is part of a growing trend in Indonesia where filmmakers are drawing inspiration from viral social media content. Earlier hits like ‘KKN di Desa Penari’ and ‘Sewu Dino,’ both horror films, originated from popular online threads. Similarly, ‘Ipar Adalah Maut,’ a 2024 film about an affair within a family, and the drama series ‘Layangan Putus,’ were marketed as true stories initially shared on TikTok, demonstrating the platform’s powerful influence on the entertainment industry.
The subject matter of ‘Norma’ touches on sensitive themes in Indonesia, where adultery is a criminal offense and societal conservatism often clashes with the reality of such relationships. Despite these taboos, the film’s popularity suggests a deep-seated fascination with domestic scandals. Experts note that in a culture where such issues might be kept private, social media and film provide a public outlet for discussing these controversial topics.
The film’s screenwriter, Oka Aurora, who has also penned other TikTok-inspired hits, emphasized that ‘Norma’ was developed through extensive discussions with the real-life protagonist, Norma Risma. While some elements were dramatized for emotional impact, the core story remains faithful to Norma’s experience. The film has been praised by some for offering a space for women to speak out against infidelity and patriarchal injustices, potentially empowering victims to find their voice.
The real Norma has shared her journey on social media, receiving overwhelming support from the public, many of whom connect with her story of betrayal and resilience. The film’s success not only reflects a potent trend in Indonesian cinema but also serves as a cultural touchstone, sparking dialogue about morality, relationships, and the evolving role of women in society.