Get ready for more virtual football action! Electronic Arts and the NFL have officially announced an "expanded, multi-year exclusive agreement," guaranteeing that new Madden games will continue to hit consoles and PCs for the foreseeable future. This landmark deal is being hailed by EA as the "most comprehensive partnership" ever established between the two powerhouses.
While the financial specifics of this agreement remain under wraps, EA has confirmed its continued role as the sole developer for "simulation" NFL games. Beyond the beloved Madden NFL series, this partnership also promises "new content and experiences" for EA’s College Football series, alongside innovative, "large-scale interactive experiences" designed to captivate football enthusiasts.
Both EA and the NFL are keeping tight-lipped about the exact nature of their upcoming projects, but they’ve hinted at a "reimagining" of "interactive football experiences." The ambitious goal is to empower players to seamlessly "play, watch, create, and connect" within the virtual football world.
This extended collaboration isn’t entirely new; the partnership had already seen growth, with EA previously serving as a presenting sponsor for a recent NFL game held in Dublin.
Interestingly, this significant announcement from EA comes shortly after the company confirmed its planned sale to an investor consortium, led by Saudi Arabia’s PIF, in a massive $55 billion deal.
However, not all EA sports efforts are moving forward. Reports indicate that the company’s attempts to bring back its college basketball game series have seemingly stalled.
The Madden series consistently proves to be a commercial powerhouse, routinely appearing among the top-selling games in the US each year. As of 2025, Madden NFL 26 proudly holds the No. 7 spot on the list of best-selling games in the country.