Google Meet is stepping up its game with innovative features designed to enhance your hybrid work experience and boost video call confidence. The tech giant has begun deploying AI-powered virtual makeup effects across its web and mobile platforms. Users now have access to 12 distinct studio-inspired makeup looks, offering everything from a subtle, natural enhancement to a more polished, professional style. This allows you to feel your best and more confident during any video conference. Keep in mind, this feature is initially disabled by default and requires manual activation. Google expects to roll out these AI makeup capabilities to all eligible Google Meet accounts within the next two weeks.
Virtual Beauty at Your Fingertips: Foundation, Blush, and Lipstick in Google Meet
The introduction of AI-powered makeup effects was officially announced by the company through its Workspace blog. This exciting new capability empowers users to select from 12 fresh studio makeup options, providing a spectrum of choices from a refined, professional finish to a more vibrant and expressive aesthetic. A thoughtful touch is that your chosen makeup preferences will be automatically saved for subsequent meetings. To showcase the feature, Google also released a video featuring product lead Daniela demonstrating the impressive AI-powered makeup effects in action.
This innovative makeup tool enables the application of virtual foundation, blush, and lipstick, which intelligently adapts and stays consistent on your face even during natural movements, such as talking or taking a sip of coffee. The feature is progressively being rolled out to Google Meet users across both mobile devices and the web. The initial phase of this rollout commenced on October 8th, with full availability expected for all supported accounts within approximately 15 days.
As mentioned, the virtual makeup feature is off by default, but Google Meet users can easily activate it within their Google Meet settings. It’s accessible to a broad range of users, including those with Business Standard, Business Plus, Enterprise Essentials, Enterprise Starter, Enterprise Standard, Enterprise Plus, Education Plus, Google One, and Google Workspace Individual accounts.
These new AI-driven makeup effects from Google Meet are anticipated to be a hit, especially among professionals utilizing the platform for work. It offers a practical solution for individuals who might otherwise keep their cameras off when they don’t feel entirely prepared for a video appearance. This launch builds upon Google’s previous efforts, which saw the introduction of two portrait touch-up modes for Meet on mobile devices in October 2023, followed by their expansion to the web version last March.
While filters and various facial enhancements are prevalent across popular social video platforms like TikTok, Snapchat, and Instagram, Google Meet’s entry into this space brings it in line with competitors such as Zoom and Microsoft Teams, both of which have offered their own beautification features, including skin smoothing and virtual makeup.
A video demonstrating the AI-powered makeup effects by Google Meet’s product lead Daniela is also available, showcasing how these virtual enhancements appear during a live call.