Most of us have encountered an astrology reel on Instagram or YouTube, or a sponsored ad from a faith-tech company on social media. Over the past few years, spirituality, astrology, and related aspects of life have undergone a significant digital transformation globally.
During the recent Gyan Bharatam’s International Manuscript Conference, Prime Minister Narendra Modi highlighted that India’s rich knowledge tradition stands on four pillars, one of which is continuous adaptation to contemporary relevance.
Our classical traditions of astrology and spirituality also teach that these sciences are dynamic, evolving with each new era. The current disruption and modernization of astrology and spirituality, powered by technology, is simply the latest step in this ongoing evolution.
Measuring the Market: How Faith-Tech Is Becoming a Trillion-Dollar Industry
Industry experts predict that the global faith-tech market, currently valued at around $500 billion in 2024, will soar to $1 trillion by 2032.
This growth is propelled by new technologies like AI astrology platforms, digital puja services, online rituals, and algorithm-powered charts. Artificial Intelligence is at the heart of this revolution, serving as the most impactful disruptive force.
AI Astrology in Action
Just like every other industry influenced by human behavior, astrology is evolving at an unprecedented pace.
The digital faith-tech ecosystem, encompassing astrology and spirituality, is undergoing a profound transformation driven by AI. This shift is more subtle than in other sectors, but its significance is undeniable.
How Gen Z Is Reviving Astrology for the Digital Age
For Gen Z, astrology is less about predicting the future and more about self-understanding, making informed decisions, and emotional management. Their rapid adoption of digital spirituality has also encouraged older generations to explore these platforms.
As a result, AI astrology is experiencing exponential growth. To Gen Z, it feels inherently natural—a blend of mysticism with mobile-first convenience, deeply rooted in tradition yet expressed in a modern digital language.
The Silent Generation of Digital Astrology Growth
While Gen Z often receives credit for spearheading digital adoption, another demographic is making quiet but significant strides: individuals aged 50 and above. This ‘silent generation’ is quickly embracing digital spirituality and astrology. With fewer financial constraints, they are investing in these services both for personal growth and to stay connected with modern trends.
Split Opinions, Shared Curiosity
A 26-year-old product designer from Mumbai recounted her experience using ChatGPT for her astrological chart:
“It was too optimistic. My travels weren’t easy, but the AI presented the challenges as simple, like a motivational speech.”
A 34-year-old marketing executive from Pune, who has some astrological knowledge, concurred:
“It’s easy to overlook how AI oversimplifies things if you don’t already have a basic understanding.”
However, others express more enthusiasm.
A 32-year-old HR manager from Bangalore, who uses Melooha and AstroSage AI daily, stated:
“They don’t just highlight the positive aspects; they also pinpoint problems and offer solutions. That builds my trust. I’ve even subscribed to premium features.”
Similarly, a 29-year-old business owner from Hyderabad highly recommends Astro Sure AI:
“It feels like a personal coach that truly understands me. I don’t mind paying extra because the predictions come with practical life advice.”
Many users started with apps like Pattern and Co–Star. A 27-year-old content creator from Delhi noted:
“Those gave me a psychological perspective, but AI platforms feel much more precise—as if every line is tailored just for me. That’s why I keep coming back.”
Yet, some still prefer traditional methods. A 35-year-old consultant from Kolkata shared:
“There’s a more human element to a call or video session with an astrologer. I can ask specific questions and hear the empathy in their voice. AI is useful, but it can’t replace that personal connection.”
Collectively, these diverse perspectives paint a balanced picture of the digital age, where skepticism, enthusiasm, and a reverence for tradition all coexist.
The Bigger Picture
Findings from NumroVani’s ‘How India Thinks’ research (mid-2025) reinforce these observations:
- 64% of consumers now engage with both AI and human astrologers—using apps for quick insights and human experts for rituals or significant life advice.
- Women are leading the way as early adopters of these technologies.
- Spending on AI astrology applications is consistently increasing.
Expert Perspective: Hybrid Is the Future
Astrology expert and market analyst Sidhharrth S Kumaar explains:
“Global perception studies indicate that the future is hybrid. The true innovators will be those who excel on two and a half crucial fronts: first, authentic astrological knowledge grounded in classical texts; second, real-time consultation intelligence tailored for modern needs; and the ‘half-front’—effective narrative building, raising awareness, and redefining the overall experience of astrology in the digital age.”
Celebrity numerologist Gautham Azad adds:
“People are enthusiastic about AI astrology, but they primarily use it to cross-reference predictions—verifying AI insights with human experts, and vice versa. However, astrology encompasses more than just prediction; it involves energy exchange, mentorship, and profound guidance. AI will not replace human astrologers; if anything, it will boost demand for their expertise and drive the next wave of growth.”
The Road Ahead
Astrology is evolving from a purely ritualistic practice into an accessible, everyday digital experience. With the cosmic forces aligning for AI-driven spirituality, the future promises exponential growth in both digital and AI astrology worldwide.