In a surprising turn of events that has captivated audiences across India, Microsoft co-founder and global philanthropist Bill Gates has featured in a special cameo on the iconic Hindi television drama ‘Kyunki Saas Bhi Kabhi Bahu Thi’. The episode saw Gates engaging in a conversation with Smriti Irani, a prominent actress and former federal minister, focusing on the critical issues of maternal and child health.
The Gates Foundation has long been involved in initiatives aimed at reducing infant and maternal mortality, collaborating with governments in Uttar Pradesh and Bihar, two populous northern Indian states that are also among the most disadvantaged regions. While government data indicates significant progress in maternal and child health indicators in these states over the years, experts highlight that societal challenges, particularly those rooted in patriarchy, persist.
In this context, the importance of effective messaging to encourage the adoption of healthier norms and to raise awareness about the care of mothers and young children cannot be overstated. For this purpose, ‘Kyunki Saas Bhi Kabhi Bahu Thi’ presented an ideal platform. Originally launched in July 2000, the series enjoyed a remarkable run, broadcasting thousands of episodes over eight and a half years. It recently returned for a second innings, 25 years after its initial debut.
Irani’s character, Tulsi, remains central to the narrative of the Virani family. As the series progresses, Tulsi, now a middle-aged mother with grown children, is about to become a mother-in-law herself. Ms Bajpai, a columnist, notes that while the updated storyline incorporates modern elements like mobile phones and laptops, the core drama and melodrama of the original series remain, amplified by an increased focus on social messaging, reflecting Irani’s past role as Minister for Women and Child Development. Topics such as divorce, maternal health, and child welfare are now woven into the plot.
The four-minute segment begins with Gates greeting Irani in Hindi, “Namaste Tulsi-ji,” seeking confirmation of his pronunciation. Irani responds warmly, affirming his perfect delivery. The video call follows a viral clip where Tulsi shares health advice at a baby shower. The conversation between Gates and Irani underscores a shared commitment, stating, “when mothers are healthy, children thrive and the world can make significant progress.” JioStar Entertainment, the show’s producer, emphasized that the series aims to leverage storytelling to highlight vital social issues, believing that impactful narratives can inform, inspire, and drive awareness beyond mere entertainment.
While the show’s recent return has faced competition from various streaming platforms, Bill Gates’ unexpected appearance has undeniably reignited public interest, generating millions of views and a flurry of amused and surprised reactions online. This collaboration not only brings a unique perspective to the drama but also powerfully amplifies the crucial message of maternal and child well-being.