The electrifying Latin superstar, Bad Bunny, a three-time Grammy winner celebrated for catapulting Spanish-language music to global prominence, is officially confirmed to headline the prestigious Super Bowl halftime show this February. The exciting announcement was made by the N.F.L. on Sunday.
Consistently the most-watched television event of the year, the Super Bowl halftime show captivates over 130 million viewers. Last season’s spectacle featured an unforgettable performance by rapper Kendrick Lamar. The upcoming Super Bowl is scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California, just outside San Francisco.
Born Benito Antonio Martínez Ocasio in Puerto Rico, Bad Bunny soared to fame with massive hits including “MIA,” “Me Porto Bonito,” and “Dákiti.” His groundbreaking career has earned him ten Grammy nominations.
This marks the seventh consecutive halftime production by Roc Nation, the powerhouse entertainment and sports company founded by Jay-Z. Their partnership with the N.F.L. began amidst heightened tensions surrounding the league’s response to protests by quarterback Colin Kaepernick, who famously knelt during the national anthem to highlight police violence against people of color.
The upcoming Super Bowl halftime show will be broadcast live on NBC.
For weeks, speculation had swirled that pop icon Taylor Swift might take the stage. Her colossal 21-month Eras Tour, which concluded in December, shattered records by grossing an astounding $2 billion in ticket sales. Adding to the buzz, she announced her engagement to Kansas City Chiefs tight end Travis Kelce in August, after nearly two years of dating. Fans are also eagerly awaiting her 12th original studio album, “The Life of a Showgirl,” slated for release this Friday.
“We would always love to have Taylor play,” N.F.L. Commissioner Roger Goodell remarked in a recent interview on the “Today” show, a comment that further fueled the rumors. “She is a special, special talent, and, obviously, she would be welcome at any time.”
The N.F.L.’s 2019 collaboration with Roc Nation tasked the company with producing the Super Bowl halftime extravaganzas. Since then, these high-profile performances have predominantly showcased hip-hop and R&B luminaries, including Lamar, Usher, Rihanna, and a star-studded 2022 medley featuring Snoop Dogg, Dr. Dre, and Eminem. Apple Music became the show’s official title sponsor in 2022.