Outdoor clothing brand Arc’teryx has issued an apology following a controversial fireworks display held in Tibet. The event, organized as part of a promotional campaign, has drawn significant backlash online due to concerns about its potential impact on the fragile Tibetan ecosystem.
Videos of the September 19th event showcased a vibrant fireworks display against the backdrop of Tibet’s foothills, created by renowned Chinese pyrotechnics artist Cai Guo Qiang. However, the spectacle quickly ignited criticism, with many consumers arguing that it contradicted Arc’teryx’s established image as a brand committed to conservation. Calls for boycotts of the company’s products quickly followed.
In response to the public outcry, the Canadian-based company stated that the display was “out of line with Arc’teryx’s values.” They have pledged to collaborate with an external agency to assess the event’s environmental impact, emphasizing that all materials used were biodegradable. Arc’teryx also indicated that the fireworks show was intended to promote mountain culture.
Founded in 1989, Arc’teryx is celebrated for its premium sportswear and mountaineering equipment, operating over 150 stores worldwide. The company is currently owned by Anta Sports, a fitness equipment firm listed in Hong Kong.
The “Rising Dragon” display, as it was called, took place at an altitude exceeding 5,000 meters in Tibet’s Shigatse region, an area known as a gateway to iconic Himalayan peaks like Mount Everest. The region holds significant cultural and religious importance for the Tibetan people, many of whom practice Buddhism.
The project’s approval has also been questioned, given Tibet’s status as a tightly controlled region of China since its annexation in the 1950s. Critics voiced concerns that the fragile mountain environment could be harmed by the noise, light, and smoke from the fireworks, potentially disrupting local wildlife and ecosystems.
In light of the feedback, Arc’teryx acknowledged that art expression requires more professional evaluation and a greater show of humility and respect towards nature.
Mr. Cai, the artist involved, has also expressed remorse for his participation and committed to working with authorities on recovery efforts for the affected area. Known for his unique gunpowder paintings and large-scale pyrotechnic installations, Cai previously gained international recognition for his work at the 2008 Beijing Olympics.