Breaking news for music and football fans alike! The multi-Grammy-winning Latin superstar Bad Bunny, who has consistently pushed Spanish-language music to global heights, is set to headline the highly anticipated Super Bowl halftime show this February. This announcement by the N.F.L. promises an unforgettable performance from one of the world’s biggest artists.
The Super Bowl halftime show remains an annual television juggernaut, regularly drawing over 130 million viewers. Last season’s electrifying performance by rapper Kendrick Lamar captivated audiences, setting a high bar for this year’s event. Mark your calendars: the next Super Bowl is scheduled for February 8, 2026, at Levi’s Stadium in Santa Clara, California, just outside of San Francisco.
Born Benito Antonio Martínez Ocasio in Puerto Rico, Bad Bunny has exploded onto the global music scene. His infectious blend of reggaeton, Latin trap, and pop has spawned massive hits such as “MIA,” “Me Porto Bonito,” and “Dákiti.” With ten Grammy nominations to his name, he is poised to deliver a truly monumental spectacle.
This marks the seventh Super Bowl halftime production under the guidance of Roc Nation, the influential entertainment and sports powerhouse founded by Jay-Z. Roc Nation’s partnership with the N.F.L. initially emerged during a period of intense scrutiny over the league’s response to protests by quarterback Colin Kaepernick against police violence and racial injustice.
Millions will tune in to watch the Super Bowl halftime show, which will be broadcast live on NBC.
For weeks, rumors swirled that pop megastar Taylor Swift might take the stage. Her monumental 21-month Eras Tour, which concluded in December, shattered records by grossing an astounding $2 billion in ticket sales. Adding to the buzz, she announced her engagement to Kansas City Chiefs tight end Travis Kelce last August after nearly two years of dating. Fans are also eagerly awaiting her 12th original studio album, ‘The Life of a Showgirl,’ set to drop this Friday.
“We would always love to have Taylor play,” N.F.L. commissioner Roger Goodell commented in a recent interview on the ‘Today’ show, a statement that only fueled the ongoing speculation. “She is a special, special talent, and, obviously, she would be welcome at any time.”
The N.F.L.’s collaboration with Roc Nation, established in 2019, has reshaped the Super Bowl halftime tradition. Since then, performances have largely showcased leading hip-hop and R&B artists, including Kendrick Lamar, Usher, Rihanna, and a star-studded 2022 medley featuring Snoop Dogg, Dr. Dre, and Eminem. Apple Music also stepped in as the show’s title sponsor in 2022, further cementing its cultural impact.