Mountain Dew is shaking things up in the beverage world with the announcement of a brand-new flavor that’s generating significant buzz among fans globally. Dubbed ‘Dirty Mountain Dew Cream Soda Dew,’ this innovative drink promises a unique flavor experience, merging the classic zesty citrus notes of Mountain Dew with the smooth, sweet taste of cream soda. This exciting new offering, reported by Parade, is set to become a staple for those seeking an indulgent beverage.
PepsiCo has positioned this as their “first indulgent flavor,” and it will be available in both regular and Zero Sugar varieties. The company sees this as a direct response to the growing popularity of “dirty sodas” – a trend that involves mixing soft drinks with syrups, cream, or other flavorings.
Understanding the ‘Dirty Soda’ Trend
The “dirty soda” phenomenon, which originated in Utah around 2010 thanks to the drink chain Swig, has significantly gained traction nationwide. It has been amplified by platforms like TikTok and featured in popular reality shows such as The Secret Lives of Mormon Wives, as noted in a CNBC report. Today, “dirty sodas” are a common sight, appearing in grocery stores and even fast-food establishments like Taco Bell and McDonald’s.
Mark Kirkham, PepsiCo Beverages US CMO, expressed enthusiasm about the new flavor, telling Parade, “Dirty Mountain Dew Cream Soda, with its creamy indulgent taste, is just another example of how we leverage innovation to engage our fans.” He further highlighted Mountain Dew’s history of boundary-pushing, suggesting that this new flavor elevates the “dirty soda” trend considerably.
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Anticipating the Launch: When to Expect the New Mountain Dew Flavor
Mountain Dew’s latest creation will make its debut at the National Association of Convenience Stores (NACS) trade show in Chicago this October. However, consumers eager to try the new ‘Dirty Mountain Dew Cream Soda Dew’ will have to wait until early 2026 for its nationwide release, according to Parade’s report.
This launch builds on PepsiCo’s prior market experiments, including successful collaborations with KFC and other limited-time soda innovations that have affirmed a strong consumer demand for creamy soda blends.
Dirty Soda: A Cultural Snapshot
The surge in “dirty soda” popularity is further evidenced by other major brands like Pepsi, Dr Pepper, and MUG Root Beer introducing their own takes on the trend. Beverage industry analysts suggest that this trend is contributing to a turnaround in soda sales, which had been declining for years in the United States, according to CNBC.
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Restaurants and coffee shops are increasingly incorporating “dirty sodas” into their menus due to their ease of preparation and customizable nature. This trend is particularly appealing to Generation Z consumers, who are drawn to the visually vibrant “dirty sodas” and often prefer them over coffee for their lower caffeine content.
Industry experts draw parallels between the “dirty soda” movement and the way Starbucks revolutionized coffee culture. PepsiCo is now banking on its decadent new Dew flavor to cement its place not only on store shelves but also within the broader consumer culture.
Frequently Asked Questions
What is Dirty Mountain Dew Cream Soda Dew?
It’s a new Mountain Dew flavor combining the brand’s signature citrus taste with a creamy soda twist.
When will it be available?
The flavor will be unveiled at NACS in October 2025, with a national rollout scheduled for early 2026.
Will there be a Zero Sugar option?
Yes, the new flavor will be available in both regular and Zero Sugar versions.
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