Leading the Advertising Standards Council of India (ASCI) into its 40th milestone year, Sudhanshu Vats, the esteemed Managing Director of Pidilite Industries Limited, has been appointed as the new chairman. This significant announcement was made during ASCI’s 39th annual general meeting.
In this pivotal transition, S. Subramanyeswar from MullenLowe Global steps in as the new vice-chairman, while Paritosh Joshi, Principal at Provocateur Advisory, assumes the role of honorary treasurer.
Mr. Vats emphasized the growing criticality of ASCI’s mission, stating, “ASCI’s role has never been more important. As advertising evolves with new technologies and formats, our responsibility is to ensure it is executed with integrity — centered around the product promise, respectful of the community and mindful of consumers. In an environment where trust is easily shaken, self-regulation provides both guidance to the industry and assurance to the public.”
He further articulated his vision, affirming, “I look forward to working closely with advertisers, agencies, platforms and consumers to uphold high standards, encourage responsible creativity, and strengthen confidence in advertising. At the heart of this effort is a simple principle — always keep the consumer’s interest front and centre.”
Coinciding with this landmark 40th anniversary, ASCI also unveiled a series of key initiatives slated for implementation over the coming year, signaling a renewed commitment to ethical advertising practices.