The year is 2025, and it seems no industry is safe from the transformative power of Artificial Intelligence – not even ice cream! This groundbreaking technology, already revolutionizing countless sectors and workplaces, is now set to inspire new ice cream and frozen dessert recipes and design innovative products. The Magnum Ice Cream Company (TMICC) recently announced a collaboration with an AI startup to spearhead this exciting venture. This advanced AI platform isn’t just about creativity; it will also help the ice cream giant reduce production costs and meticulously manage the calorie content of its delectable treats.
Magnum Teams Up with NotCo AI to Reimagine Frozen Delights
The days when AI was confined solely to the digital realm are long gone. With rapid advancements in agentic capabilities and AI’s increasing role in robotics, it’s making significant inroads into the physical world. Today, generative AI can craft software, streamline customer service, automate factories, and even assist with physical mobility.
While the idea of AI crafting your next ice cream flavor might sound unexpected, it’s rapidly becoming a reality. The Magnum Ice Cream Company has officially partnered with Chilean startup NotCo AI. Their goal? To harness this technology to “accelerate demand-driven innovation and growth for the future of the ice cream and frozen desserts.” This collaboration marks a significant step towards a new era of food product development.
According to Magnum, this innovative AI platform will be instrumental in several key areas. It will help formulate entirely new products, re-engineer nutritional profiles to offer lower calories, sugar, and fat, and even develop new plant-based ice creams and exciting flavors. Beyond creation, it will also play a crucial role in reducing overall manufacturing costs, optimizing efficiency across the production line.
In a recent announcement, Magnum highlighted that NotCo has pioneered the world’s first foundational AI platform specifically designed for consumer packaged goods (CPG). This system, named Giuseppe AI, is reportedly already in use by numerous food and beverage CPG companies. Giuseppe AI is trained on an extensive, proprietary dataset of food and consumable properties, accumulated over a decade. This vast knowledge base allows it to effectively help companies tackle complex manufacturing challenges and innovate more rapidly.
Initially, TMICC plans to roll out this cutting-edge technology for the US market. Depending on its success and impact, the company intends to expand its implementation to other international markets. It’s worth noting that TMICC is a global leader in ice cream manufacturing, overseeing beloved brands such as Ben & Jerry’s, Cornetto, Klondike, and Popsicle, among others. This partnership signifies a major leap forward for the entire frozen dessert industry.