NFL Commissioner Roger Goodell has addressed the growing criticism surrounding Bad Bunny’s upcoming Super Bowl LX Halftime Show performance, scheduled for February 8, 2026. Goodell affirmed that the league stands by its decision to include the globally popular artist, stating that the selection process is deliberate and focuses on global appeal.
“He’s one of the leading and most popular entertainers in the world,” Goodell remarked during the NFL’s fall meeting. “It’s carefully thought through.” He further noted that the NFL consistently faces scrutiny over its halftime show headliners, regardless of the artist chosen. The league’s aim, he explained, is to deliver a performance that successfully blends entertainment with significant cultural impact.
Bad Bunny’s inclusion has drawn criticism from some conservative groups who have pointed to his political stances and past opposition to Donald Trump’s immigration policies. In response, Turning Point USA has announced an alternative event, ‘The All-American Halftime Show,’ although details about its performers are yet to be revealed.
Conversely, fans are expressing excitement for Bad Bunny’s performance. Shakira, in a recent interview, shared her anticipation, calling it the ‘perfect moment’ for such a show.
Goodell also mentioned that the halftime show is still in the final stages of planning, with potential for additional performers to be announced. The NFL’s primary focus remains on providing an inclusive and celebratory entertainment experience for all viewers.
The Super Bowl Halftime Show has a history of attracting attention, with past performers like Beyoncé and Rihanna also facing scrutiny. However, these shows have consistently garnered massive viewership and critical acclaim. The NFL appears committed to maintaining this tradition, with Goodell suggesting that controversy is not something to be avoided but rather a catalyst for discussion and a reminder of the halftime show’s enduring appeal.