Borderlands 4 has made a massive splash in the U.S. market, quickly becoming a blockbuster success. It has not only surpassed Borderlands 3 in terms of revenue generated during its launch month but has also set a brand new benchmark for the beloved franchise.
According to Circana, a leading U.S. video game data company, Gearbox’s highly anticipated looter shooter was the top-selling premium video game in September. This impressive debut also places it as the third best-selling game of 2025 so far. Notably, it claimed the number one spot on both Xbox and combined PC storefront charts for the month.
What makes this achievement particularly significant for publisher 2K Games is that Borderlands 4’s launch month dollar sales soared nearly 30% higher than the previous record holder, Borderlands 3, making it the most successful launch in the series’ history.
It’s important to clarify that these figures represent revenue, not necessarily the number of units sold. Borderlands 4 entered the market with a standard price of $69.99, while its Deluxe and Super Deluxe Editions were priced at $99.99 and $129.99, respectively. In contrast, Borderlands 3 launched in September 2019 at $59.99 for its standard edition, with Deluxe and Super Deluxe editions at $79.99 and $99.99. Another key factor is Borderlands 3’s initial six-month exclusivity to the Epic Games Store on PC, whereas Borderlands 4 launched simultaneously across PC (including Steam) and consoles.
While specific unit sales numbers have yet to be released by 2K Games, Circana highlights that Borderlands 4 is the first title in the franchise to claim the best-selling game spot in its release month.
The game showed promising early engagement, evidenced by setting a new peak concurrent player record for the Borderlands franchise on Steam. However, its launch wasn’t entirely smooth, as performance issues led to a ‘mixed’ review rating on Valve’s platform. Gearbox has since released several patches, and fans are eagerly anticipating the substantial ‘Day 30 Update,’ which is expected later this week.
In broader industry news for 2025, NBA 2K26 currently holds the title of the year’s best-selling game, with Capcom’s Monster Hunter: Wilds following closely. Helldivers 2, which debuted strongly in August as the third best-selling game on Xbox, ranked fourth on Xbox platforms and sixth overall in September, placing 19th year-to-date for 2025.