The festive spirit of Diwali is amplified by Bollywood’s latest star-studded advertisement for Kalyan Jewellers, featuring none other than the legendary Amitabh Bachchan. Joining him in this celebration of family and tradition are talented actresses Janhvi Kapoor, Kriti Sanon, and Kalyani Priyadarshan. The advertisement beautifully captures the essence of the festival of lights, weaving together moments of love, gifting, and cherished traditions across generations.
The ad opens with Amitabh Bachchan and Janhvi Kapoor engaged in a pooja, a sacred ritual often performed during Diwali. In a touching scene, Amitabh Bachchan surprises Janhvi with a exquisite jewelry set, bringing a radiant smile to her face. This heartwarming exchange is mirrored by Kriti Sanon, who receives a beautiful jewelry piece from a loved one, symbolizing the deep bonds within families.
A particularly endearing moment features Kalyani Priyadarshan reaching for a gift, only to be gracefully assisted by her grandfather, Amitabh Bachchan. The surprise reveal is that the gift was meant for him, and his delighted reaction upon receiving and wearing the necklace perfectly encapsulates the enduring love and traditions that connect generations. The ad’s poignant tagline, “This Diwali, celebrate traditions that endure far beyond a single season. Explore jewellery crafted to be treasured for generations!”, resonates deeply with the spirit of the festival.
Looking ahead, Amitabh Bachchan is currently engrossed with hosting ‘Kaun Banega Crorepati 17’ and is set to star in the sequel to Nag Ashwin’s ‘Kalki 2898 AD’, with filming scheduled to commence in December.
Kalyani Priyadarshan is celebrating the success of her recent film ‘Lokah Chapter 1: Chandra’ and is gearing up for her upcoming Tamil project ‘Genie’.
Janhvi Kapoor, most recently seen in ‘Sunny Sanskari Ki Tulsi Kumari’, is preparing for her role in Buchi Babu Sana’s sports-action drama ‘Peddi’, slated for a 2026 release.
Kriti Sanon is anticipating the release of her next film ‘Tere Ishq Mein’, directed by Anand L. Rai, which is set to hit the screens in November.