Royal Enfield has made it incredibly simple for enthusiasts to own their dream motorcycles. The company has officially partnered with Amazon India, enabling customers to buy Royal Enfield’s entire 350cc range directly from the e-commerce giant.
This exciting new collaboration means customers in key cities such as Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune can now easily order popular models like the Classic 350, Bullet 350, Hunter 350, Goan Classic 350, and the Meteor 350 online. The dedicated Royal Enfield brand store on Amazon India promises a seamless browsing and payment experience, complete with flexible purchase options.
Once a motorcycle is booked online, the delivery and comprehensive aftersales service will be expertly managed by the customer’s preferred local Royal Enfield dealership. This partnership further strengthens Royal Enfield’s online presence, making its 350cc motorcycles available on two major e-commerce platforms. While Amazon.in serves the aforementioned five cities, Flipkart extends this convenience to Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai, bringing the total online availability to 10 cities across India.
This strategic digital expansion comes on the heels of a strong performance period for the company, including recent pricing updates under the new GST 2.0 regime. Royal Enfield recently introduced significant price reductions across its 350cc lineup. For instance, the Hunter 350 now starts at an attractive price of Rs 1.38 lakh, thanks to a Rs 14,867 reduction. The Classic 350 has seen price cuts of up to Rs 19,000, and models like the Meteor, Bullet, and Goan Classic 350 are now more affordable, with reductions ranging from Rs 15,000 to Rs 20,000.
Adding to their success, Royal Enfield celebrated its best-ever September sales this year, moving an impressive 1,24,328 motorcycles—a remarkable 43% increase compared to the same month last year.