Apple’s latest flagship, the iPhone 17 series, is reportedly seeing much stronger consumer demand than initially anticipated. This new lineup, boasting significant improvements and design updates, appears to be a big hit with buyers eager to upgrade their smartphones. However, the newly launched iPhone Air isn’t sharing the same success. Early reports indicate its market reception has been notably weaker compared to its siblings.
Is the iPhone Air This Year’s Least Popular Model?
A report from MacRumors, citing a research note by a Morgan Stanley analyst, suggests that the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max are experiencing robust early demand from consumers.
Analyst Erik Woodring noted that demand for these three models is “modestly stronger than originally expected.” This assessment is based on insights from Apple’s supply chain and current shipping estimates available on Apple’s official online store.
The report further indicates that demand for the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max is projected to climb even higher. Apple may instruct its supply chain to boost production to over 90 million units, up from the current manufacturing range of 84 to 86 million units.
Following this positive analysis, Morgan Stanley has reportedly raised its target price for Apple shares to $298 (approximately Rs. 26,457). However, some analysts disagree, arguing that the current stock price already accounts for this strong growth. For Apple’s stock to see further improvement, broader market conditions would need to become even more favorable. At the time of this report, Apple stocks were trading at $257.13 (approximately Rs. 22,800).
Analysts have identified the iPhone Air as the weakest performer among the new models. Apple’s attempt to introduce a super-slim form factor with the Air hasn’t seemed to connect with consumers, resulting in weak demand. It’s important to note, however, that these conclusions are drawn from shipping figures, which can be influenced by various factors beyond simple consumer preference.