Global streaming giant Netflix is expanding its footprint in India with the decision to open its second office in Hyderabad. This follows its initial foray into the Indian market with an office in Mumbai. The new Hyderabad office, set to occupy a 41,000 square-foot space in the HITECH City area, is poised to become a hub for regional content development and production support.
According to reports, the office will likely house teams dedicated to managing regional content, overseeing technical workflows, and coordinating production and post-production tasks. This strategic placement in Hyderabad signifies a growing trend of major tech companies looking beyond traditional tech centers like Bengaluru.
The decision has sparked considerable debate on social media, with many users weighing in on the shift in corporate location preferences. While Bengaluru has long been recognized as India’s primary tech hub, boasting a significant presence of major tech players, Hyderabad is increasingly emerging as a strong contender.
One prominent reaction on X (formerly Twitter) highlighted this trend: “So many companies one after another are choosing Hyderabad over Bangalore to open their new office.” The user lamented Bangalore’s traffic and infrastructure issues, suggesting that a lack of proactive management might be driving companies away.
Conversely, other users pointed out the potential benefits of this diversification, with one commenting, “Isn’t it good that companies are diversifying locations and one single place is nor getting overburdened? Bangalore has already reached a threshold. Let other cities flourish.”
The discussion also touched upon the distinct advantages of each city. One user summarized this by saying, “Hyderabad has offices but Bangalore has the minds and the vibes while Mumbai has money and Delhi has power.” This highlights the perception that while Bengaluru may lead in innovation and talent, Hyderabad is rapidly becoming a preferred location for operational infrastructure and business expansion.
Some users also raised concerns about potential discrimination in Bengaluru, with one theorizing, “Another problem is Bangalore only wants Kannada speaking companies to operate there! Otherwise you will be discriminated against like a third class citizen!” Meanwhile, others echoed the sentiment of decongestion, with one user stating, “Bangalore is already overcrowded. We need to decongest.”
This move by Netflix underscores Hyderabad’s growing prominence as a significant destination for technology and media companies, potentially challenging Bengaluru’s long-held dominance in the sector.